GreenLink Partners

Green vs. greenbacks

2010-01-10T10:35:00.000-05:00

The bad economy impacts willingness to spend more for some eco-friendly products.America's migration toward green products such as compact florescent bulbs and hybrid cars has become yet another casualty of the economic apocalypse that's now being called The Great Recession. After several years of uninterrupted steady growth, both categories have shrunk over the

Green? Prove it.

2009-12-21T10:27:00.000-05:00

Consumers are confused and skeptical about environmental claims.A recent study by Retrevo, a leading consumer electronics information web site, found that only 13% of respondents believe electronics manufacturers' green claims. That dismally low number for may reflect the fact that it's hard to imagine an eco-friendly 50-inch plasma screen.Claims of environmental compatibility by companies in

Shades of Green

2009-12-02T10:18:00.000-05:00

Consumers' awareness of--and attitudes toward--environmental impact vary tremendously.A recent Yahoo! study found that 77% of consumers identify themselves as "green." But only 57% claim to have made any green purchase in the past six months.The Yahoo! study's results may have been skewed by an unrepresentative sample. They queried residents of New York, Chicago

Talkin' (to) My Generation

2009-11-16T10:11:00.000-05:00

For the first time in history, there are four generations working and active in our society. And each approaches everything differently. This poses the challenge of trying to craft messages that will be important to the specific generation (or generations) you’re trying to reach.For green communications, understanding these differences can be particularly critical, because they have very